LinkedIn is the number one social platform for amplifying your purpose and making meaningful connections. Whether you’re building a brand or business or simply looking to leverage your career, you may be wondering about gaining LinkedIn followers. This is especially true for independent B2B marketers seeking partnerships and clients, as well as for those looking to create a community within a larger company page with other team members.
No matter what your goal is on the platform, you’ll be hearing crickets each time you log on if you don’t have any followers. Fortunately, this article will guide you through the most effective steps you can take to get your page up to spec and establish a powerful presence on LinkedIn.
11 Effective Ways to Gain LinkedIn Followers
Below are the best tips and tricks for getting more followers on LinkedIn, according to our experts. Follow these steps and watch your LinkedIn presence grow!
1) Optimize Your LinkedIn Profile
Optimizing your profile ensures that you’re discoverable to your target audience. So, when people are searching for terms that relate to you (whether that’s within LinkedIn or on Google), your company page will be one of the first things to pop up.
To do this, you can utilize SEO and include relevant keywords throughout your profile and posts. Furthermore, ensure you’re leaving the best impression possible and complete all profile sections with clear, applicable information.
Keeping your profile optimized from the get-go makes your LinkedIn easier to find and more attractive to new viewers, which will quickly translate into more followers!
2) Post-High-Quality Content
Unlike many other social media platforms, people don’t hop on LinkedIn to waste time. That’s why it’s essential to post content that adds value and invites engagement. Whether you aim to educate or entertain, ensure each update is well-written and beneficial for the viewer.
And don’t forget to keep things interesting! You’ll quickly find that all thought leadership content on LinkedIn provides both professionalism and excitement. Captivate viewers with striking images, videos, and other visual content, and watch your follower count rise.
3) Use the Right Hashtags
A few hashtags can go a long way on LinkedIn, as the platform has an algorithm that allows users to find relevant information or people through the search bar. To attract new followers, try making a post about a trending topic and include popular hashtags within the text.
Tags are also a great way to reach the right audience, who will engage with your posts again and again. You can significantly boost your LinkedIn presence when you explore different topics and invite discussion, just make sure to stay true to your brand.
4) Post Regularly and at the Right Time
You can rapidly grow your following on LinkedIn by posting consistently and during your target audience’s most active hours, making it more likely that they’ll never miss one of your updates.
Regular posting gives your page more opportunities to be seen by new people, helping you gain new followers. LinkedIn will also prioritize your content if it sees you as a persistent and active user, pushing your content out without any effort on your part.
Keep yourself accountable by creating a content calendar where you can schedule a time to write posts, take photos, or find other engaging content. Posting quality content regularly will grow your credibility on LinkedIn, giving you a presence people won’t want to miss out on.
5) Be Engaging and Responsive
Don’t let all your hard work creating posts go waste ‒ you can easily keep your engagement high when you like and reply to comments, fueling a sense of community on each post. If you ever get a question, always respond. And don’t forget to participate in direct messages, too!
Continuous engagement on your content will increase your feed visibility for weeks (or even months) after posting, which attracts new followers. To get a clearer picture of your performance, LinkedIn provides engagement data with analytics and insights specific to each post.
6) Join Relevant Groups and Conversations
Building your community on LinkedIn extends past your own content; it’s also essential to join groups related to your niche and participate in conversations. Networking through various groups and discussions is a foolproof way to extend your organic reach and gain followers.
Head to the search bar to find groups that make sense for your business and request to join. When the opportunity arises, comment on posts to add value to conversations (while simultaneously bringing awareness to your brand).
This approach will do wonders for building relationships and inviting in new followers!
7) Add a Follow Button
You can make following your LinkedIn page a simple click away when you add a follow button to various platforms online. Go through all of the different platforms you occupy online and add a LinkedIn follow button to your website, email signature, and any blogs you’ve written.
Try to include a link to your company’s LinkedIn page wherever possible. Taking this action step once will bring new people to your profile again and again without even having to try. The easier it is to find you, the more followers you will get!
8) Tag Others and Get Them Mentioned
Whether you’re an employee or a solo entrepreneur, LinkedIn provides the perfect atmosphere for sharing group efforts and achievements won alongside industry partners. If other people are involved in your latest update, be sure to mention them by tagging them in your post!
The B2B marketing world offers people the chance to be brand advocates by building each other up. So don’t be afraid to ask others to tag you in their posts if you were involved.
The great thing about this tactic is that you can share an audience ‒ giving all participants a chance to get their name out there and widen their circles. When your name is seen on others’ posts, or they share something you’ve tagged them in, you can quickly gain followers!
9) Partner with Influencers
You may not think of LinkedIn when the topic of influencers comes up, but the more time you spend on the platform, the more you’ll see that there are certainly influential people who find fame (and business growth) through a solid marketing strategy.
You, too, can increase your visibility and become a popular figure on LinkedIn. Partnering with influential people is a great way to boost your exposure and gain followers. Simply shoot them a warm message with an idea for the two of you to collaborate, and see where it takes you!
10) Use Other Social Networks
Social media marketing is an essential aspect of building a presence anywhere online, and that includes LinkedIn. So don’t be shy; promote your LinkedIn through Instagram, Facebook, Twitter, etc., with an easy-to-follow link to your profile.
In fact, you most likely have countless friends, family, and followers on other social media platforms who have a LinkedIn account and would be interested in seeing more about what you do in your professional life. So, share your LinkedIn profile and instantly boost your following!
11) Buy LinkedIn Followers
Another option to consider when looking for ways to gain LinkedIn followers is to purchase them from a reputable provider. Media Mister is a well-known social media service that offers LinkedIn followers from real accounts, backed by a money-back guarantee and excellent customer service.
By purchasing followers from Media Mister, you can gain organic, active followers that can help increase your presence and visibility on LinkedIn. Their process is easy and efficient, allowing you to quickly build a large following at an affordable price with a high retention rate.
Final Thoughts
There are numerous advantages to having a great LinkedIn page with an extensive, engaged following. And regardless of where your page stands right now, there are always opportunities for expansion and growth.
That said, we hope this article helps you gain followers on LinkedIn and rapidly grow your page! With some dedication to your brand and full confidence that you have something to offer, it’s only a matter of time before you become an unstoppable force on this platform!
