How Do OTT Services Impact Traditional TV?

OTT platforms are conquering the world step by step, and it somehow influences other systems of delivering video content to viewers. How? That’s a good question. In this article, we will try to answer it.

So, the main argument for the OTT impact is:

OTT services entice TV audiences.

Viewers look for more flexible watching experiences today. OTT services can provide such an opportunity with their capabilities. For example, OTT services allow people to view videos anytime they have a feeling for them. They can be anywhere in the world and use a video streaming platform to enjoy the time. An Internet connection is required.

Also, OTT services are easy to subscribe to and unsubscribe from. There is no need to visit a particular office to sign a long-term contract. Consumers can buy a subscription in a matter of minutes. Even faster if it is an AVOD service, as videos are fee-free but with advertisements.

There are more reasons for people cutting the TV cord:

Traditional TV is inconvenient in comparison to OTT services.

Multiple factors show that traditional TV has become inconvenient today:

  • Fixed schedule. Viewers cannot watch shows and movies when they want. They need to wait till the program starts on TV.
  • Programs are available only on TV. Many shows are created for being broadcasted on TVs. There is no other device you can watch these programs on. It causes family arguments about whose turn it is to use TV right now.
  • Only home viewing experience. Due to the previous point, there is no opportunity to watch favorite videos outside the house. You cannot even move to another room to view a show. Only if you have a TV in another room.
  • No rewinds. Viewers need to follow the schedule, and there is no opportunity to rewind advertisements or boring scenes.

Traditional TV is inconvenient compared to OTT services which can be accessed from any device as long as a provider has OTT apps. What is more, consumers can watch videos the way they like: when they want, where they want, and what scenes are interesting for them.

Also, if a service is not ad-based, users don’t need to watch irritating advertisements interrupting a video.

OTT services offer flexibility.

OTT services are flexible compared to traditional TV:

  • No schedule. Consumers can visit a video streaming website when they have time and mood.
  • Multiplatform capabilities. Users do not need to have a TV to watch videos. They can have a mobile phone and access videos on it as long as a provider has OTT applications, of course.
  • Rewind and all these features. A customer receives the freedom to watch a video the way they want: they can start viewing from the middle, they can view the beginning of a show and skip to the end, and watch a few minutes of a video in the morning and continue on their way to work.
  • A variety of content. OTT platforms usually offer more videos of different genres and categories. They like a huge library, and a customer can walk in anytime and find something of interest and mood.

A business receives additional sources of revenue due to OTT platform monetization capabilities. That’s why the OTT business can be tempting.


More companies consider OTT service a profitable business. That’s why there are more and more of them across the globe. Due to their multiple personalization features and time- and money-saving characteristics, people love them and switch from them. Especially the youth.

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