Social media presence is one of the best digital channels to connect with target audience these days as everyone has social profiles. Modern consumers use social media apps and websites not only to know more about their favorite brands and companies, but also to check for customer reviews and ratings to make informed buying decisions. Buying insurance policies is not so different. People search on social media sites to find out and connect with insurance providers and to see what people are saying about them. They also consider strong social media presence as a credibility factor. This is the reason; insurance companies and agents should leverage social media to reach target audience and connect with them on a more personal level.
Whether you are a life insurance company or deal with small business insurance, here are some proven tips you can adopt to leverage social media for your company to generate more leads and improve customer experience as well.
Know Your Competition
Having competitors who have the same audience is a good think as you can spy them to see what they do to reach target audience and what worked for them. All the obtained data can be used to create and adjust your own social media strategy. You can take any popular insurance company in the market to keep an eye on their strategies, content planning, publishing schedule and tools used by them so you can integrate all the useful things into your own marketing plan.
Create a Social Media Plan
Since consistency, quality content and right timing are the keys to success, all you can get by creating a social media plan with SMART goals. Just because it is social media and everyone is using it, don’t take it different from your other digital marketing endeavors and take a good & productive start by creating a plan. You should set specific goals and a plan of action to reach those goals effectively.
Produce Quality Content
You are an insurance provider and your prospects have specific content needs and wants. Creating and sharing quality and informative content with them is one of the best ways to attract them and make them stick around for repeat purchases. Try to solve particular problems they are struggling with and present your insurance services as an apt solution to their problems and needs. Sharing quality content on a consistent basis is the best way to reach target audience and grow your followers. Always try to educate your potential customers about insurance basics and coverage processes instead of selling policies. When they find your advice or information useful, they are likely to purchase insurance plans from you.
Create a Consistent Brand Identity
If you want to increase brand awareness for your insurance company, you have to provide them with consistent excellent experience. Whether it is your Facebook page, LinkedIn company page or Instagram business profile, use the same business branding and optimize your profiles with high quality graphics to let potential customers know and trust you. When they find same branding materials across your different social media channels, they recognize your brand instantly and are more likely to engage with your content.
Create Many Types of Content
Content is not all about writing giant walls of plain text. Images, videos, infographics and podcasts are some other popular types of quality content that modern consumers love to see, read and engage with. This is the reason, as an insurance provider, you should be creating many types of content as per individual requirements of each platform you are using. For instance, Instagram and Pinterest are considered as the best visual content platforms and you should be creating quality images and videos over there. You can create detailed and lengthy informational videos that can be shared on your YouTube channel and other video sharing platforms like Vimeo.
Engage Often with Your Fans and Followers
Creating, sharing and sitting back to see the result is not enough, but you should also engage with your followers and fans to get most out of your social media marketing efforts. Social media is the best place to reach and connect with target audience on a more personal level. So, be quick to respond to comments, and reactions on your social media posts to keep users engaged. Answer customer questions and create polls to learn more about their interests and needs.
