VPNs, which are sought for their seclusion and ease of access to geo-restricted material, are fast becoming a normal online tool for many internet users. In this article, we look at how marketers may benefit from utilising a VPN.

Why do people use Virtual Private Networks (VPNs)?

Security, privacy, and access to geo-restricted media are among the most important advantages of VPNs. By encrypting a user’s traffic and tunnelling it through an intermediate server, a VPN can make them more secure by hiding their activities from prying eyes on shared public internet connections as well as repressive governments. By reducing the link between a person’s online activities and their online presence, VPNs can improve privacy and allow users to access geo-restricted content by allowing their devices to connect to online services via a hosted network with an IP address from another nation.

A virtual private network (VPN) may help you with marketing in these ways:

1. Access unavailable content in your location

Have you ever been thwarted from viewing or listening to a video, song, or service by being informed that the content is not accessible in your area? If you’re anything like us, it’s happened to you many times.

You can use a VPN location changer to access material or services that are normally restricted to specific areas by circumventing geoblocks on online content and services.

2. Save money on specific goods and services

A VPN might help your marketing team save money.

You’ll learn that the same product may be marketed at a variety of prices in various locations as a marketer. Flights, for example, might differ substantially in price depending on which nation you purchase them from.

So, if you’re thinking of buying a VPN for your marketing team to fake their location, compare the pricing you see when accessing the product from various countries. You may then buy the item while connected to a hosted network in whichever country has the best deal.

3. Make organic search results better

Ordinary VPNs are not the most effective SEO tools for improving organic search results. After all, search engines use cookies and user accounts, as well as a device’s IP address, to personalise the search results they provide for each request they receive.

However, there is still a benefit to using a VPN to detach your IP address from searches.

IP addresses are employed in almost everything we do, from data centres to enabling our engineers to create products like Search or Maps and delivering YouTube videos to your phone, according to Google.

4. Increase your online security

Whether you’re a marketer or not, using a VPN for online protection is one of the most important reasons.

The data from your online activity is properly encrypted by VPNs, making it impossible for non-friendly hackers to access. This layer of security may help protect any data you access on the internet, such as company financials, customer conversations, marketing plan papers, or future marketing assets.

Another benefit that VPN providers frequently highlight in their marketing is safer surfing on public WiFi. Such claims might be accurate – but only to a certain extent.