Tiger Woods Embraces Classic Sunday Style With Launch of New Clothing Line


Tiger Woods’ iconic Sunday red shirt is no longer just a piece of clothing – it’s now a brand.

Woods is starting off the new year with a fresh partnership and look, as he recently announced an extended collaboration with golf brand TaylorMade to launch a lifestyle brand known as Sun Day Red.

This change came after Woods ended his 27-year relationship with Nike, which dates back to when he turned pro in August 1996.

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Nike discontinued its equipment business (golf clubs and golf balls) in 2016. Woods formerly had a deal with TaylorMade for clubs and with Bridgestone for the golf ball. He has now teamed up entirely with TaylorMade for an apparel and footwear line.

Tiger Woods, in his iconic Sunday red, celebrating his victory at the 2019 Masters. (Getty)

The company stated that the creation of “Sun Day Red” incorporates his 15 major championships into the logo of a tiger stretched across the three words.

“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Woods said.

“There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.”

Woods has worn some variation of red on Sunday throughout his entire career, as his Thai-born mother, Kultida, told him it was his power color.

TaylorMade plans to launch its first apparel line for men online in the US and Canada between the Masters and the PGA Championship. It aims to expand to key markets and eventually add footwear, women’s, and kids’ lines.

Sun Day Red is a standalone brand that will have its own designers, staff, and headquarters. Woods and TaylorMade have added leaders from fashion and culture to run the brand. Brad Blankinship, who previously led lines such as Quiksilver and RVCA, has been appointed president of Sun Day Red.

The announcement came ahead of Woods’ 2024 debut in the Genesis Invitational at Riviera, a significant event on the PGA Tour that he is hosting.

Woods speaking at the launch of Sun Day Red. (Getty)

In December, Woods’ long-standing relationship with Nike came to an end. He wore the swoosh on his shirt for the last time at the PNC Championship, which he played with his son, Charlie, who was wearing clothes from a different apparel company. All signs indicated an expanded deal with TaylorMade, including the filing of trademark applications for “Sunday Red” or “SDR” with the US Patent and Trademark Office.

Woods had recently been teasing the announcement on social media. He posted a close-up image with the caption, “The vision remains the same.” He also posted a darkened picture of himself sporting a red shirt with the caption, “A new day rises.”

Woods in action at the Hero World Challenge in December. (Getty)

Last year, Woods completed all four rounds at Riviera and made the cut in the Masters, ultimately withdrawing before completing the rain-delayed third round on Sunday morning. After undergoing ankle fusion surgery post-Masters, he didn’t return to play until December at his Hero World Challenge.

The Genesis Invitational boasts a $20 million purse, with $4 million going to the winner. As a player-hosted tournament, it will have a 36-hole cut to the top 50 and ties, as well as any player within 10 shots of the lead.

Woods expressed optimism about the upcoming season, aiming to play once a month through the major season, which starts at Riviera.

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