Sunrise: Daniel Morcombe Foundation launches Australia’s Biggest Child Safety Lesson


Australia’s Biggest Child Safety Lesson, run by the Daniel Morcombe Foundation, is about to launch as part of National Child Protection Week.

This year, the initiative focuses on boundaries and body parts, aiming to educate children, parents and guardians about privacy and personal safety, while teaching kids about body ownership.

WATCH THE VIDEO ABOVE: Bruce and Denise Morcombe on their latest child safety initiative

Watch Sunrise on Channel 7 and stream it for free on 7plus >>

“It’s a simple concept, particularly for these younger students”, Bruce Morcombe told Sunrise.

“These are pre-teens, so it’s all about them appreciating the concepts of personal safety, identifying body parts … by their correct, anatomical name … and it’s all about body ownership.”

Bruce and Denise Morcombe. Credit: Sunrise

The Boundaries and Body Parts lesson is designed for those aged between four and seven years old, and eight to 12 years old, using age-appropriate, evidence based personal safety education strategies to talk privacy and personal safety, safe and unsafe touch, and reporting abuse.

The program is honest and frank in naming body parts, moving away from comical or shameful nicknames.

“It’s a known fact that perpetrators that know the children know their body parts correctly are less likely to abuse that child,” Denise Morcombe said.

National Child Protection Week takes place from September 4 to 10, with Daniel Morcombe Foundation to stream two new, free video safety lessons to children across the country on Tuesday, September 6.

According to the Daniel Morcombe Foundation, 96 per cent of abused children are assaulted by someone known and trusted by them.

Denise and Bruce Morcombe set up the Daniel Morcombe Foundation to promote and advocate for child protection and safety. Credit: DAVE HUNT/AAP/FILE

In 2021, almost 250,000 students across Australia watched the livestream of Australia’s Biggest Child Safety Lesson.

For more information, or to register to watch, visit the Daniel Morcombe Foundation website.

Remembering Daniel

Bruce and Denise Morcombe established the Daniel Morcombe Foundation following the abduction and murder of their then 13-year-old son, who went missing in 2003.

Daniel was waiting for a bus on the Sunshine Coast, on his way to buy Christmas presents for his family at a local shopping centre when he disappeared.

Daniel Morcombe. Credit: AAP/FILE

In August 2011, police arrested and charged Brett Peter Cowan with Daniel’s murder, and was later convicted and sentenced to life in prison.

A week after Cowan’s arrest, remains belonging to Daniel were discovered near the Glass House Mountains.

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