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Good design takes time. The same goes for a clear and intelligent brand direction. But even though Rosa Marga Dahl and Jacob Langemeyer cover both sides very well at SF1OG—Dahl is responsible for the design, Langemeyer for the strategy and management of the brand— they both know that it can be challenging to merge their sustainability goals with an artistic approach in the long term.
As always, SF1OG set itself the ambition of producing the collection in equal parts from deadstock, new responsibly made materials, and antique fabrics. The latter are both a blessing and a curse. They are finite and difficult to source on the one hand, but particularly important for the collection’s artistic designs on the other. This season, they used linen from the 19th century and constructed looks with it that evoked the marketplaces of the time.
Trouser skirts and leggings, informal tailoring, and layering constitute the foundation of the collection. Lightweight blousons and loose shirts exuded nonchalance and were paired with bags from a collaboration with Eastpak, made from recycled materials, of course. Even if this mood could have been reflected in many more than the 24 looks, it was also a good to see Dahl and Langemeyer so focused on the care it takes to make excellent things.
