Mercedes-Benz planning new design language for its range of EVs


Mercedes-Benz is planning significant changes for its electric car lineup. In the future, the electric cars in its range will have a more traditional design to appeal to a wider customer base, and some will no longer use the EQ prefix in their naming system.

Christoph Starzynski, the company’s vice president of engineering, stated to Top Gear that the design of models like the EQE and EQS has been a reason for lower-than-expected sales. He acknowledged the feedback and confirmed that it will influence the design of future electric vehicles. He referenced the Concept CLA unveiled in 2023, which features a more conventional design compared to the current EQ-branded models.

Starzynski also mentioned the upcoming third-generation CLA, indicating that it may not be named EQCLA. While the EQ name will continue to be used, not every car will have it.

He also hinted that the electric version of the G-Class may not be assigned the EQ label, despite being previewed by a concept called EQG. The Concept CLA will not only influence design but will also ride on a new modular platform called MMA and benefit from lessons learned while developing the Vision EQXX concept.

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