Long-range cars spark up EV adoption drive

Mumbai: India’s electric vehicle industry is on the verge of a transformation, with the spotlight shifting to EVs that can go the extra mile—literally. As consumers increasingly demand vehicles capable of covering hundreds of kilometres on a single charge at prices comparable to petrol and diesel-powered models, manufacturers are racing to deliver.

Almost 75% of electric passenger vehicle buyers in 2024 opted for vehicles with 300- 500-km range and another over 10% went for higher range EVs, according to industry executives. The result? Leading carmakers are expected to roll out at least 10 new EVs offering ranges of 500-680 km per charge in the first half of 2025. “As more consumers prioritise range, it becomes a key factor in deciding between different models, with many preferring vehicles that offer freedom from range anxiety,” anofficial of a Mumbaicar company said. “This trend is shaping the next wave of electric vehicles.”

The influx of new models is expected to revive the EV market, which saw a slowdown for most of 2024. Industry experts believe 2025 will mark a turning point for EV adoption in India with multiple factors aligning to potentially accelerate adoption beyond its current 2.5% share in India’s overall passenger vehicle market.

FAVOURABLE FACTORS

The rising preference for longer-range vehicles signals that consumers are now viewing EVs as primary vehicles rather than urban runabouts. At the same time, declining global battery costs are enabling automobile manufacturers to offer higherrange vehicles at more competitive prices.

“Consumer interest, infrastructure development, and affordability are no longer isolated challenges but part of an interconnected ecosystem that’s rapidly maturing,” said Ravi Bhatia, president of Jato Dynamics, an automotive analytics firm. SUVs command 57% of EV sales in India.


The superior driving experience of EVs is becoming a major factor in purchase decisions, particularly in the SUV segment, as per data collated by Jato Dynamics. With major players committed to extensive EV portfolios and premium brands entering the market amid rapid technology advancements, industry experts expect a rapid acceleration in EV adoption, particularly as manufacturers address each of the key adoption drivers.

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