The effectiveness of explainer videos in communicating is well documented. About 96% of viewers report understanding their content. However, apart from marketers, business professionals have been slow to take advantage.
One area- Doratoon, where these videos have a positive impact is explaining company rules and culture. Explainer videos apply animations in business internal and external communications to engage, entertain, and clarify issues defying logic.
But why animations? Animations are versatile and easy to make. Just get Doratoon, free online animation software, and enjoy the ride. Read on for more.
Introduction To Explainer Videos
Explainer videos are short and appealing clips used to break down complex issues. These videos simplify difficult topics, provide information and promote an easy understanding of company rules and culture. You can make explainer videos of different types to convey information memorably.
Some popular explainer videos include:
- Animated explainer videos.
They use animated characters, illustrations, and motion graphics to convey abstract and complex ideas in a fun, entertaining, and visually engaging manner.
- Live-action explainer videos.
These videos use real people, real-life scenarios, props, and environments to communicate. You can shoot the videos on location or in a studio featuring actors.
- Screencast explainer videos.
Screencast videos are recordings of something happening on a computer screen, incorporating voiceovers to explain the actions.
- Whiteboard explainer videos.
These explainer videos use simple drawings and symbols to explain technical information on a whiteboard, often accompanied by voiceovers.
As you can see, there are different explainer videos to check out. However, we will focus on animated explainer videos for this guide.
How Explainer Videos Elucidate Company’s Rules And Culture
Animated explainer videos are a game changer for businesses, and the following is how:
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Illustrating a company’s values, vision, and mission statements.
Animated explainer videos use more engaging and entertaining elements than other explainer videos. You can depict any circumstances without the risk of offending sections of society. That makes them ideal for communicating information to audiences of mixed gender, race, and more, as you would in a company.
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Simplifying complex topics.
The videos provide clarity to complex concepts and abstract ideas. The more senses you use to understand an issue, the easier it becomes. By applying appealing visuals and audio, animated explainer videos make it easy to understand and retain much of the information provided.
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Accessibility to diverse audiences.
This is for companies that employ individuals whose primary language of communication is different or who have different learning styles. You can design animated explainer videos using free animation software to be accessible to diverse audiences.
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They are easily memorable.
Because of their fun appearance, animated explainer videos quickly stick in employees’ minds and stay there much longer. Using animations makes it easy to use comic relief in making videos. You can include motion graphics and animated props to describe complex business procedures.
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Animated explainer videos are versatile.
When you animate explainer videos, they become eligible for use across multiple platforms. You can post the videos on your websites and social media platforms or use them in presentations. Their ability to convey complex data in an engaging, memorable, and cost-effective manner makes them a flexible tool.
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They are cost-effective.
You can quickly create animated explainer videos without design skills and funds by leveraging online animation makers. Tools like Doratoon have a friendly and intuitive interface alongside tutorials, making videos a breeze. If you are short on ideas, you can pick a template to begin with, free of charge.
Tips To Make Impactful Explainer Videos For Company’s Rules And Culture
Making animated explainer videos can provide much-needed clarity to employees, especially if they have just joined. Use these tips to make that a reality:
- Leverage powerful animation software.
We have done the research and can confidently recommend Doratoon for such an assignment. Access all the imaginable features and motion graphics on the platform free of charge. Beginners benefit immensely from the platform with ready templates and editable characters. All they have to do is substitute elements they dislike.
- Write a script.
Your company’s rules and culture animated explainer video should be an accurate and honest reflection of the organization. Avoid sending the wrong signals. Make it authentic, inclusive, and welcoming for recruits. That is possible if you adopt a conversational tone and have employees speak on the video.
- Keep it short and sweet.
Don’t take chances with employees’ attention spans. Make the animated explainer videos as brief as possible without sacrificing their quality and effectiveness. Avoid long videos by breaking them down into a series of elaborate and engaging videos.
- Start on a light note.
Factually, rules and culture are irreplaceable in the steady match towards attaining your company’s vision and mission. But that should not be the reason to sacrifice humor, sincerity, and empathy in the company’s animated explainer videos. Try to strike a fun tone from the beginning to arouse interest in employees.
Summary
If you didn’t know how animated explainer videos elucidate a company’s rules and culture, now you know. While animations are not the only explainer videos, they are the most elaborate and engaging. Moreover, they are straightforward to make using online websites for animation. We recommend Doratoon to get started and explore your creativity. The reason is its generosity with elements, features, and motion graphics.
