Whether you’re a small business owner looking to increase your audience or a large corporation simply adding to your marketing strategy, digital marketing is a tool you need to have in your arsenal. Whether it’s ads on Facebook, Google, or Instagram, you can rest assured that your advertisement is reaching a significant amount of people through the convenience of a digital screen.
But there’s one problem with digital ads that’s always overlooked. Just because it shows up on everyone’s timeline, doesn’t mean people are going to like it or click on it. To make sure your ad makes people want to check out your brand, you need to focus on making it attractive, creative, and engaging.
There’s a lot that goes into making an eye-catching digital ad. You have to be sure of the design, the text, the colors, the imagery, and so much more. Here are a few easy-to-follow tips to help you create the perfect digital ad that will guarantee more clicks.
1. Use the right colors
As a brand or small business, you probably have certain colors that you associate yourself or your product with. These are the colors that people remember you by. When creating ads, it’s important to add enough of your signature colors to make sure that your audience immediately recognizes an ad as yours.
Along with your signature brand colors, make sure you’re keeping your ad colorful and bright enough to catch the attention of your target audience. Use colors that can be associated with the product or service you’re promoting. For instance, if you’re selling food deals, it would be a good idea to use colors like red in your ads, to invoke hunger within your audience.
2. Don’t overcrowd your ad with text
While it’s important to make sure you add the right amount of necessary content to your ad, too much text can often be overbearing for people. No one will stop scrolling to read an ad that has paragraphs worth of extra information on it. When looking at online ad templates, people tend to scan through it very quickly, so it’s not a good idea to add too much to a simple ad.
Make sure to keep your text short, clear, and concise to get your message across to your audience. Additionally, make sure what you do say is written in a clear, readable, and attractive font that doesn’t cover up any necessary images or background in your ad. The shorter and catchier your message is, the more people are likely to remember it.
3. Add fun imagery to attract attention
People tend to like visuals more than they like reading words. So, why not use that to your advantage? Images and animations are a great way to add life to your ad and make it much more eye-catching and attractive for your audience.
There are a number of ways you can add fun visuals to your ad. Using the carousel format for your ad allows you to showcase several images of products and services and keep people engaged throughout. Alternatively, adding movement through animated stickers, words, and characters helps add a creative and interactive element to your ad.
Adding such elements to your ad will not only make them more fun to watch, but will help people remember your message more clearly.
4. Add call to action buttons
Call-to-action buttons are usually available for Facebook and Instagram ads and are there to help people engage with the ad and access your platform. These buttons draw attention and redirect people to the relevant page or site where they can interact with your brand or product directly.
Add a CTA button to your ad in different ways or forms to encourage people to engage with your brand. You can experiment with the placement of the ad to see which placement helps people notice it more and encourages more clicks. This will not only help you see how many people actually like your ad, but will also help you convert views into potential sales.
Final thoughts
Digital ads are a significant part of modern day marketing. If you want to broaden your reach, attract new audiences, or even just add to an already existing marketing campaign, digital ads are the way to go.
If you’re worried about exceeding your budget or not having enough expertise for your digital ad campaign, you don’t have to stress anymore. With online design tools like PosterMyWall’s online poster maker, you can gain access to a wide range of ad templates and designs that you can customize according to your needs.
Use the tips above to create the ideal digital ad for your brand to turn views into clicks and sales and increase recognition for your business.
