With the advent of new technologies, the business development strategy has changed. The old ways of promotion, such as the use of leaflets, special cards and cold calls are no longer as relevant and effective as before. In order to attract clients of different ages, professions and affluence, it is necessary to be visible in the media sphere.
At the moment, Instagram is considered one of the best site for promoting entrepreneurs, medium and small businesses. The constant growth of the audience, a lot of new functions and formats, and relatively inexpensive advertising allows you to effectively attract clients that will stay with you for a long time.
Every year it becomes more and more difficult to maintain and promote an account on the network. Competition is growing at a breakneck pace, and users are becoming more demanding of the quality of content. But this does not mean that it is impossible to attract new customers.
In this article we will tell you how to attract potential buyers and increase revenue.
The first step to promote a business on the platform is a stylish profile design. Your task is to create a visually appealing page that will encourage the user to subscribe within a few seconds. First of all, think about the nickname. It is desirable that it be simple and short. It is difficult to overestimate the importance of the right name for the page, because it depends on how easy it will be for customers to find you.
The account description should be succinct (up to 180 symbols), but intriguing and catchy. Write some suggestions about what your company produces or what services you offer. Describe the advantages of your company, it will help you stand out from the competition. Use emojis and hashtags to highlight keywords. You can also initially make sure that the page looks presentable. To do this, it is enough to increase the figure in the “subs” section, you can buy Instagram followers cheap or use traffic from other social networks.
What content should you publish?
If you are an active user of the platform, you probably know that Instagram is no longer a network for sharing photos with friends. Not only has the platform become a powerful marketing tool, insta now focuses on video. The algorithms are configured in such a way that they support the authors of those accounts that shoot Reels or IGTV. When a user uses a global search on the platform, the first thing he sees is short videos. Thus, IG is trying to attract as many viewers as possible to the new format. Therefore, we advise you to publish as much of such content as possible. People like to watch short funny or useful clips, and algorithms bring them to the top.
Depersonalized profiles have been an anti-trend for several years now. In order for the account to look fashionable and relevant, it is necessary to show real life. Publish several posts with photos of employees, tell us about how the company was created and what difficulties were on your way. It will be great if you appear in Stories or Reels. But remember that an excess of personality is also not a good technique. Keep the balance between your personal and commercial account. Do not forget that your main goal is to attract new clients, and it is better to create a separate page for personal content.
Ways to attract new customers :
- Comments under popular posts. It’s no secret that Insta users like to leave their feedback or thoughts in the comments. Do you want to be closer to potential subscribers? Track public posts or bloggers that may be of interest to viewers. Comment on their posts and start a dialogue with people. This way you can create a friendly type of business and thereby increase the level of loyalty, and at the same time the number of freaders (potential buyers) will increase.
- Self-presentation messages. When new people subscribe to you, you can send them personal messages in which you will tell them about your new items or services. To make the ad look less direct, you can create a checklist or an interesting guide that will be similar to the subject of your business. It won’t take much time, but followers will be pleased to receive new information for free.
- Collaboration with bloggers or experts. It has long been known that users trust real people more than advertisements. You can negotiate a barter with the authors or pay a small amount of money so that they agree to joint live broadcasts or posts. Influencers are not always ready to collaborate with new accounts without an audience, but you can always use the chance to buy real Instagram followers. And then there will be no reason to refuse to cooperate with you.
Insta is an excellent platform for finding new customers. Now you know what rules you need to follow on the platform to achieve the desired result. Create high-quality content, use new formats, combine methods of promotion and be on trend. Good luck!
